Purpose
Branding / Website Design
Year
2022
Sector
Automotive
AutoSuperMarket, a leading company in the automotive sector, needed an innovative e-commerce platform to improve accessibility and efficiency in the online vehicle purchasing process. The existing platform lacked a smooth user experience and modern features to meet the growing expectations of customers. One AM was chosen to tackle this challenge and transform the platform into a digital benchmark in the industry.
The client had clear objectives: drastically improve the user experience, making it more intuitive and engaging; increase the conversion rate by turning site visitors into actual customers; automate some business processes to reduce order management times; create a scalable and high-performing platform that could support the company's future growth. These objectives guided every phase of our approach, from the initial design to the product release.
Create customised quotes based on your specific needs, with automatic calculations and flexible options.
Leverages open source databases to analyse large volumes of data without licence fees.
We develop customised artificial intelligence models to analyse prices, predict trends and optimise strategies.
Implements an advanced AI-based search system to provide fast, customised results within the website.
Integrates an AI chatbot to collect feedback from users in a natural and automated way, enhancing the user experience.
Design a tailor-made CMS to suit the specific needs of your website, with modular and flexible tools.
Automates the sending of events to Facebook to improve conversion tracking and effectiveness of ad campaigns.
Automates sending events to Google to improve conversion tracking and effectiveness of ad campaigns.
The launch of the new platform led to a 35% increase in online sales in the first three months and a 20% increase in the conversion rate, thanks to a user-centered design. The 25% reduction in order management times significantly improved the company's operational efficiency. Additionally, user feedback was extremely positive, with 92% satisfaction for the new browsing experience. These results not only exceeded expectations but also confirmed the effectiveness of the strategic approach adopted.
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